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Inside Frasers

A Look Inside Our Frasers Department Store

Our Frasers store has hundreds of fantastic brands under one roof, from fashion and beauty to home and fitness. Discover the latest arrivals and find something unexpected in store!

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Ava's Cafe & Bar

Brunch. Coffee. Cocktails. Cake - Wolverhampton, we're the place you'll want to be seen at ✨ Ava's Cafe and bar in now open inside FRASERS. Ava’s Café & Bar is opening mid January on the 1st floor of luxury retailer FRASERS, Wolverhampton. Ava’s will offer everything from brunch and small plates, to grilled sandwiches & delicious cakes - with coffee and cocktails on the menu too all set in beautiful surroundings. Aiming to provide the perfect relaxing escape for shoppers, the new Café & bar reflects the latest new romantic interior style which is characterized by the core feature of a floral pattern with subdued neutral tones, in soft pink, peony magenta and antique bronze. This romantic space is filled with soft curves, low level lighting and radiates cosiness with a really gutsy edge. Ava’s has a bar so you can sit back and enjoy spritzer cocktails, local Ludlow Gins as well as signature wines beers & mocktails. Ava’s is passionate about serving fresh, quality food & fantastic coffee to customers. The brunch menu includes dishes such as truffled wild mushrooms and a cured salmon & grain salad while traditional grilled sandwiches are available made using the best locally baked breads.

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game & belong

Nestled at the back of the ground floor you will find GAME and BELONG, stocking every gamers dream range of consoles, games and accessories as well as fun merch. Book and play with friends on go it alone in the BELONG arena, home to the Wolverhampton Wildcats!

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Sofa.com

Simply choose a style, size and one of the fabulous fabrics on show and your design will be handcrafted and delivered to your door with care. Sofa.com trained staff are on site to help you find your dream sofa in store!

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TOM DIXON

Innovative, creative and self-taught designer Tom Dixon is a leading figure of the design industry. Frasers stocks the highly desired lighting and homewares collections.

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URBAN APOTHECARY

Urban Apothecary started life as a passion for fragrance and desire to layer traditional ingredients of flowers, fruits, resins and woods in unconventional, contemporary ways. Every scent shaped from this collaboration of art with science is inspired by a personal recollection brought to life through the clever blending of notes rich with ambiance.

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UGG

In 1978, a young Australian surfer founded the UGG brand on the shores of Southern California. His Aussie roots forged a strong love for sheepskin and he was convinced the world would one day share this love, and he was right!

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Never Fully Dressed

Coming from East End market trading parents, Never Fully Dressed' Founder Lucy started sewing and customising samples to sell at Portobello and Spitalfields. With the mantra 'Our customer is our influencer' their multi wear styles can be dressed up or down for all bodies, shapes and ages.

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Saucony

Saucony is the leader in performance running shoes, accessories and apparel. They tirelessly strive to master their understanding of the human body, and meticulously test each of our products for superior quality and durability. Their ultimate goal is to provide the best running experience; whether it's your very first mile, you training to run your fastest 5k, 10k, half, full or ultra marathon, or you trying to stay fit and avoid injury all whilst looking great!

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Samsonite

Throughout their 110-year lifespan, Samsonite have been resolutely focused on innovation, design, and have been an industry leader in the use of new materials. They are pioneering new solutions for the decades to come helping travellers journey further, with ever lighter, stronger and more sustainable products.

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Olivia Rubin

Rubin took a few years out to concentrate on family and has returned with a revived brand, bringing back her unique take on modern femininity and focusing on bestselling dresses, standout skirts and brightly coloured prints. Rubin's penchant for rainbows and popular multicoloured sequins have already built her a strong industry presence in a short space of time.

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Napapijri

An Italian brand, with a sort-of-Finnish name, and a Norwegian flag as its logo, from the very beginning Napapijri thrived on intersectionality: defying labels, transcending boxes, pursuing the unexpected journey into nature and creativity. Built for the great explorers of the world, explore your way!

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sports direct

Your one stop sport shop for the biggest brands, Sports Direct is on the bottom floor of Frasers and stocks 100's of the best sports and leisure brands are under one roof.

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Lyle & Scott

Enhance your athletic and contemporary repertoire with Lyle and Scott. Nestled in the Scottish terrains, the brand is beloved for their exquisite knitwear collection and athleisure. Adopted by the indie crowd, professional golfers and individuals from far-flung corners of the world, they offer a wide range of t-shirts, puffer jackets, trainers, fleece shorts, footwear and more for the modern man.

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HUNTER

Founded in 1856, Hunter is a progressive British heritage brand renowned for its iconic Original boot and holds two Royal Warrants of Appointment to HM The Queen and HRH The Duke of Edinburgh.

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Citizens of humanity

Citizens of Humanity is the LA-based denim brand revered for creating envy-inducing wardrobe staples. Whichever pair of the labels coveted designs you choose, wear them with a nonchalant attitude for instant street-style points.

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Cyberjammies

For over a decade Cyberjammies have continued to use, develop and improve the softest, most comfortable fabrics to ensure their nightwear helps to give you a great nights sleep. Go on treat yourself!

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EVANS cycles

A haven for cyclists of all levels and disciplines. The majority of Evans store colleagues are enthusiastic cyclists themselves, and extensive training ensures the highest levels of technical ability and knowledge. Evans pride ourselves on giving customers the right information to make informed decisions about their cycle and accessory purchases. A place where you can test ride any of their bikes and that offers a full range of service and repair facilities as well as a wide selection of bikes, parts, accessories and clothing.

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Bec + Bridge

The epitome of modern, cool, confident - Bec + Bridge celebrates the wearer. Made with the female form in mind, you can spot a Bec + Bridge girl a mile away. Whether it be ever-alluring separates, the brands signature party dress or a piece from the highly covetable Bridal Edit, Bec + Bridge is for the girl who knows what she wants, but isn't afraid to try styles imbued with a new season.

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Barbour

The Barbour story began in 1894 in the Market Place in South Shields. Today the 5th generation family owned business remains in the North East. Barbour remains true to its core values as a family business which espouses the unique values of the British Countryside and brings the qualities of wit, grit and glamour to its beautifully functional clothing.

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Alpha Industries

Blurring the lines between military looks and streetwear, the backbone behind MA-1 is a range of authentic flight jackets and apparel. Once the uniform of the U.S. Department of Defense, the original MA-1 and N-3B jackets are now iconic styles found on the backs of rock stars, rap stars, actors and everyone in between.

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7 FOR ALL MANKIND

In fall 2000, the landscape of premium denim was changed forever. Born in Los Angeles, California, 7 For All Mankind was the first company to bring premium denim to scale, putting L.A. on the map as the fashion authority of the west coast staple. They quickly earned an immediate following for their innovative use of fabrics, fit and finishes in denim.

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Uoma

UOMA Beauty is all about inclusivity, and their products have received rave reviews! Founded by Nigerian born, LA and London based former beauty executive Sharon Chuter, the UOMA Beauty range is rebellious, innovative and created for all. Find your shade of their brilliant base products in store at Frasers.

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Olaplex

Give your hair a boost with Olaplex! This salon must-have is a firm favourite in the beauty world. The No.0 Intensive Bond Building Hair Treatment is scientifically proven to increase repair by 68% and improve strength 3 times when used with Olaplex No.3 Treatments!

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Natasha Denona

Explore the world of Natasha Denona beauty at Frasers and update your look with a great range of products from an Award Winning Make Up Artist.

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Nails Inc

Discover Nails Inc in store at Frasers, and choose from a huge range of colours to suit your style! Pick from pretty pastels, subtle nudes or rainbow brights.

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Lola's Lashes

Discover Magnetic Lashes with this great kit from Lola's Lashes! Featuring a set of lashes, Magnetic Liner and the Magnetic Liner Cleansing Balm - a market first!

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Grown Alchemist

The Detox Serum and Instant Smoothing Serum from Grown Alchemist are designed to combat dull skin and premature ageing. Detoxify, hydrate and activate healthy skin function with this Power Couple of products.

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Goldfaden MD

Give your lips a boost of hydration and nourishment with Goldfaden's new Lip Therapy! A lip treatment packed with hydrating ingredients such as hyaluronic acid, rosehip seed oil, Vitamin E and more!

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Flat Lay Co

Take the stress and the mess out of tidying away all those beauty products with the help of Flat Lay Co! These brilliant bags that open out flat to showcase all of your products are a beauty lovers' dream! Quickly secure the drawstring and hey Presto! Everything bundled up and tidied away in seconds ready for another day.

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Evolve Beauty

Get the glow with the brilliant Sunless Glow Body Lotion from Evolve Organic Beauty. This nourishing gradual tanning lotion will have your skin looking sunkissed in no time!

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Coco & Eve

Refresh for the week ahead with Coco & Eve's deep conditioning hair products! We love the Super Hydrating Shampoo and Cream Conditioner to make hair feel strong and healthy.